Hey y’all! I’m Hazel — the face behind Simply Enriched Boutique. I just turned 20, and it still feels surreal to look at how far this dream has come. I started this journey at 18 with a big love for fashion and an even bigger love for the western lifestyle, and I knew I wanted to build something that combined both. That’s how Simply Enriched was born — straight from the heart.
Right now, I’m a full-time student at the University of South Dakota, majoring in Sport Marketing & Media and minoring in Social Media Marketing. Life definitely keeps me on my toes — between school, running my boutique, and working three other jobs, there’s never a dull moment!
I got invited by Expressions By Shelley to come and set up my pop-up trailer at her open house to celebrate her one-year, and from there, the Lord provided me with countless pop-ups throughout the summer. From setting up my little trailer to meeting sweet customers face-to-face, every pop-up has been such a blessing. Whether you’ve stepped into my trailer, made a purchase, shared a post, or even just followed along on social media — your support means the world to me.
None of this would’ve been possible without the love and help of my amazing parents, and most importantly, without God. From the outside, it may look like I’ve done all the work myself, but truthfully, this has never just been about me. I would be selfish to take the credit, because every door that’s opened and every success along the way has been fully led by Him. I’m a proud leader of Delight Ministries at USD — a women’s Christian group that has helped strengthen my faith and surround me with such a sweet community. My faith is the foundation of everything I do, and it’s the reason this boutique even exists.
I have big goals and even bigger dreams for Simply Enriched. I’m so grateful you’re here — whether you’ve been with me since day one or just stumbled across my page. This is just the beginning, and I can’t wait to continue growing this dream together.
With love,
Hazel 🤍
Founder of Simply Enriched Boutique